Get your brand noticed in 3 minutes

You have shit to do. Stranger Things to watch (although if you haven't already you should probably hurry up 'cause the spoilers are everywhere). You don't have time for a waffly blog.

So let's do this quick. 3 quick insights in 3 minutes that will help you get your brand noticed.

#1. It's not about yelling louder. It's about talking to the right people.

Don't just throw more content out there, or make more ads, or do more things, to try be more visible. Work out where your audience is. If you're not a newbie this still applies because your audience's media of choice could be different than when you first launched your brand, or your audience may have even changed.

Explore. Ask. Test. See what sticks.

When you're yelling into the void the volume doesn't make a difference.



#2. Find a friend.

The people you want to get in front of have lives. It sounds stupid to say that, because duh of course they do, right Courtney! But I bet when you're thinking about your branding and marketing you're looking at it with your product/service as the hero. We all do!

Think like a real person and look beyond your industry or niche. What else and who else do they interact with? Then make biz-friends with those brands or people.

I'm talking brand collabs, podcast interviews, one-off product lines, events, sponsorships, guest blogs, insta lives, charity support, giveaways... working together to broaden your reach to your similar audiences. Because like I said in #1, if it's not the where your audience are it's not worth the energy.

Heck, even if it's a simplest, cheapest version of getting in front of aligned brand's audiences on social media - tagging them in hopes of re-shares or putting their product in photos with you/rs - try it.



#3. Check you'self. Your relevance that is.

Is your brand still relevant?
Are you still a top consideration to your audience?
Are your values, identity, key messaging and all that jazz still appealing to their own needs and wants? (And on that note, are they aligning with your own team's values and goals?)

If not, that could be a reason you're not getting much reach. Because why should your audience or internal team care or shout about you if they don't feel that connection.

A re-brand or brand evolution can be a way to really get back in front of more eyes, and give you a reason to push and promote your point of difference more. It makes you feel new and shiny, even if you brand is decades old.

It's also a great excuse for a party. Bubbles anyone?